Marketing Manager Jobs in Holland, MI
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Public Affairs and Marketing - Director of Communications
- Holland, MI
- 45+ days ago
- Holland, MI
- 45+ days ago
Public Affairs and Marketing - Director of Communications Classification Title: Administrative Full Time (.75-1.0 FTE) Benefits Eligibility: Benefits Eligibility Department: Public Affairs &...
Demographic Data for Holland, MI
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Salary for Marketing Manager Jobs in Holland, MI
Highest Education Level
Marketing Managers in Holland, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Customer Relationship Management
- Market Planning
- Employee Development
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Brand Strategy
- Event Marketing
- Marketing Management
- Segmentation
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Relationship Marketing
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Partner Marketing
- Healthcare Marketing
- Customer Insight
- Journalism
- White Papers
- Content Marketing
- Content Strategy
- Brand Identity
- Speech Writing
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Copywriting
- Marketing Strategies
- Strategic Marketing
- Search Engine Optimization
- Email Marketing
- Google Analytics
- Content Development
- Digital Marketing
- Media
- Business to Business Sales
- Public Relations
- Strategy Development
- Analytical Skills
- Writing Skills
- Presentation
- Events
- Reporting
- Collaboration
- Budgets
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Research Skills
- Leadership
- Communication Skills
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