Marketing Manager Jobs in Michigan
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Key Responsibilities Partner with cybersecurity subject matter experts (SMEs) to write and produce original, high-value content in various formats, including blog posts, white papers, research reports...
Remote WorkWolters Kluwer Digital Marketing Manager (Marketing Technology) in Lansing , Michigan LOCATION: Remote -UT OVERVIEW You will focus on technology administration, optimization, and maintenance for the...
Digital Marketing Manager (Contract) Location: CityScape What you'll do: As a Contract Digital Marketing Manager, you will be responsible for contributing to planning, project management, implementation...
Manager....
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse...
Product Marketing Manager, OEM Partner Job Code Number 276395151 Job Description With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern...
Remote WorkSr Product Marketing Manager - Competitive Intelligence
- Lansing, MI
- 14 days ago
- Lansing, MI
- 14 days ago
Develop a range of marketing materials, including white papers, case studies, blog posts, and sales enablement tools, that articulate the value proposition of our solutions....
Remote WorkEES Grant Project Manager & Marketing Coordinator
- Traverse City, MI
- 15 days ago
- Traverse City, MI
- 15 days ago
We are committed to enhancing and cultivating a diverse, equitable and inclusive environment through actions that foster a sense of belonging and safety for all members of the NMC community....
Public Affairs and Marketing - Director of Communications
- Holland, MI
- 15 days ago
- Holland, MI
- 15 days ago
Public Affairs and Marketing - Director of Communications Classification Title: Administrative Full Time (.75-1.0 FTE) Benefits Eligibility: Benefits Eligibility Department: Public Affairs &...
The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise...
JOB DETAILS Job Details Marketing Manager Job Code Number 280844751 Job Description Description As Crain Homes' Marketing Manager, you'll be our brand's storyteller across all platforms....
Senior Marketing Manager, FaithGateway Online Bible Studies
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
The marketing manager must be an excellent communicator who will work with leading HCCP authors and OBS partners, whom have included Christine Caine, Anne Graham Lotz, Margaret Feinberg, Ruth Chou Simons...
Remote WorkJob Description The Senior Marketing Manager is directly responsible for the strategy and execution of marketing demand generation programs that support the NA regional strategy and targets....
Director of Marketing, Communications, and Recruitment - Kirkhof College of Nursing
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
Position Overview: Responsible for developing, managing, implementing, and evaluating all aspects of the Kirkhof College of Nursing's marketing and communications functions including print and...
Title: Ecommerce Marketing Manager Payroll Title: Ecommerce Marketing Manager Division & Department: Education Operations Status: Full-Time Exempt Reports to: VP, Education Operations Location: Remote...
Remote WorkDemographic Data for Michigan
Moving to Michigan? Find some basic demographic data about Michigan below.
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Salary for Marketing Manager Jobs in Michigan
Highest Education Level
Marketing Managers in Michigan offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Segmentation
- Customer Acquisition
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Marketing Operations
- Partner Marketing
- Account-Based Marketing
- Journalism
- Content Marketing
- White Papers
- Content Strategy
- Speech Writing
- Blogging
- Content Management
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Marketing Strategies
- Search Engine Optimization
- Social Media Management
- Strategic Marketing
- Google Analytics
- Email Marketing
- Content Development
- Digital Marketing
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Writing Skills
- Customer Relations
- Presentation
- Events
- Collaboration
- Budgets
- Reporting
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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