Marketing Manager Jobs in Grand Rapids, MI
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Senior Marketing Manager, FaithGateway Online Bible Studies
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
The marketing manager must be an excellent communicator who will work with leading HCCP authors and OBS partners, whom have included Christine Caine, Anne Graham Lotz, Margaret Feinberg, Ruth Chou Simons...
Remote WorkDirector of Marketing, Communications, and Recruitment - Kirkhof College of Nursing
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
Position Overview: Responsible for developing, managing, implementing, and evaluating all aspects of the Kirkhof College of Nursing's marketing and communications functions including print and...
Job Title: Marketing Manager Grade: 11 Work Team: Marketing Longevity Requirement: 2 years Position Summary: The Marketing Manager will understand and assist implementing the US Our Daily Bread Print...
Demographic Data for Grand Rapids, MI
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Salary for Marketing Manager Jobs in Grand Rapids, MI
Highest Education Level
Marketing Managers in Grand Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Segmentation
- Customer Acquisition
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Marketing Operations
- Partner Marketing
- Account-Based Marketing
- Journalism
- Content Marketing
- White Papers
- Content Strategy
- Speech Writing
- Blogging
- Content Management
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Marketing Strategies
- Search Engine Optimization
- Social Media Management
- Strategic Marketing
- Google Analytics
- Email Marketing
- Content Development
- Digital Marketing
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Writing Skills
- Customer Relations
- Presentation
- Events
- Collaboration
- Budgets
- Reporting
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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