Marketing Manager Jobs in Detroit, MI

A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.

Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.

1-3 of 3 Jobs

Director, Data

  • Detroit, MI
  • 13 days ago
  • Detroit, MI
  • 13 days ago

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse...

Marketing Manager

  • Detroit, MI
  • 29 days ago
  • Detroit, MI
  • 29 days ago

JOB DETAILS Job Details Marketing Manager Job Code Number 280844751 Job Description Description As Crain Homes' Marketing Manager, you'll be our brand's storyteller across all platforms....

Senior Marketing Manager

  • Troy, MI (18 miles from Detroit, MI)
  • 30+ days ago
  • Troy, MI (18 miles from Detroit, MI)
  • 30+ days ago

Job Description The Senior Marketing Manager is directly responsible for the strategy and execution of marketing demand generation programs that support the NA regional strategy and targets....

Demographic Data for Detroit, MI

Moving to Detroit, MI? Find some basic demographic data about Detroit, MI below.


Local
National
603,246
8,447
Large

Marketing Manager Online Courses and Training Opportunities

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Introduction to DevSecOps for Managers
Get an overview of the history, terminology, processes, and tools used to adopt Continuous Delivery and DevSecOps within any organization. "Introduction to DevSecOps for Managers" is being offered...
Green Marketing y Marketing Experiencial
Desarrolla las bases del Green Marketing y Experiencial y se un experto, incorporando la sustentabilidad medioambiental y la estimulacion del consumidor mediante los sentidos, utilizando...
Marketing Digital
Aprende a conectar tu marca con el mundo. Conoce como crear estrategias efectivas de social media y marketing digital con un Mentor de Google en Marketing. Gana una ventaja competitiva...

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Salary for Marketing Manager Jobs in Detroit, MI

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHirePublishing research efforts.

Highest Education Level

Marketing Managers in Detroit, MI offer the following education background
Bachelor's Degree
63.0%
Master's Degree
25.5%
Doctorate Degree
3.6%
High School or GED
2.9%
Associate's Degree
2.6%
Vocational Degree or Certification
1.4%
Some College
0.8%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Managers in Detroit, MI
8-10 years
34.0%
4-6 years
18.8%
6-8 years
15.0%
2-4 years
12.1%
Less than 1 year
10.5%
1-2 years
7.2%
10+ years
2.5%


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