Marketing Manager Jobs in Ann Arbor, MI
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Digital Marketing Manager (Contract)
- Novi, MI (21 miles from Ann Arbor, MI)
- 5 days ago
- Novi, MI (21 miles from Ann Arbor, MI)
- 5 days ago
Digital Marketing Manager (Contract) Location: CityScape What you'll do: As a Contract Digital Marketing Manager, you will be responsible for contributing to planning, project management, implementation...
The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise...
Product Marketing Manager is responsible for developing CoCounsel Core product and feature messaging that articulates its value proposition by customer segment....
Demographic Data for Ann Arbor, MI
Moving to Ann Arbor, MI? Find some basic demographic data about Ann Arbor, MI below.
Marketing Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Manager Jobs in Ann Arbor, MI
Highest Education Level
Marketing Managers in Ann Arbor, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Segmentation
- Customer Acquisition
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Marketing Operations
- Partner Marketing
- Account-Based Marketing
- Journalism
- Content Marketing
- White Papers
- Content Strategy
- Speech Writing
- Blogging
- Content Management
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Marketing Strategies
- Search Engine Optimization
- Social Media Management
- Strategic Marketing
- Google Analytics
- Email Marketing
- Content Development
- Digital Marketing
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Writing Skills
- Customer Relations
- Presentation
- Events
- Collaboration
- Budgets
- Reporting
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Manager Related Career Advice Articles
Interested in Working at a Publishing Company?
Starting a publishing career takes a lot of hard work, but it's not impossible. If you're interested in working at a publishing company, read on to learn more about how you can secure the types of publishing jobs you seek.
Read article »
Top Publishing Jobs to Look Out For
Trying to enter the exciting and competitive field of publishing? Check out these publishing jobs to find the one that’s right for you.
Read article »
Career Spotlight: How to Get a Job as a Proofreader
Learn the basics of how to get a job as a proofreader including freelance and remote proofreading jobs as well as the average proofreader salary.
Read article »