Marketing Manager Jobs in Kansas City, MO
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
SUMMARY OF JOB RESPONSIBILITIES AND REQUIREMENTS JOB TITLE : Product Marketing Manager II or Sr....
- Overland Park, KS (21 miles from Kansas City, MO)
- 20 days ago
- Overland Park, KS (21 miles from Kansas City, MO)
- 20 days ago
The Marketing Manager will drive various aspects of B2B marketing, demand generation, content creation, and sales enablement....
The Kansas City Power & Light District is a vibrant multi-city-block neighborhood in the heart of downtown Kansas City. It is redefining the city from its skyline to its sidewalks. The District...
Description The full-time Marketing Manager is responsible for strengthening PCs for People's brand and developing a marketing strategy that will help scale national operations....
Demographic Data for Kansas City, MO
Moving to Kansas City, MO? Find some basic demographic data about Kansas City, MO below.
Marketing Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Manager Jobs in Kansas City, MO
Highest Education Level
Marketing Managers in Kansas City, MO offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Segmentation
- Customer Acquisition
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Marketing Operations
- Partner Marketing
- Account-Based Marketing
- Journalism
- Content Marketing
- White Papers
- Content Strategy
- Speech Writing
- Blogging
- Content Management
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Marketing Strategies
- Search Engine Optimization
- Social Media Management
- Strategic Marketing
- Google Analytics
- Email Marketing
- Content Development
- Digital Marketing
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Writing Skills
- Customer Relations
- Presentation
- Events
- Collaboration
- Budgets
- Reporting
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Manager Related Career Advice Articles

Interested in Working at a Publishing Company?
Starting a publishing career takes a lot of hard work, but it's not impossible. If you're interested in working at a publishing company, read on to learn more about how you can secure the types of publishing jobs you seek.
Read article »
Top Publishing Jobs to Look Out For
Trying to enter the exciting and competitive field of publishing? Check out these publishing jobs to find the one that’s right for you.
Read article »
Career Spotlight: How to Get a Job as a Proofreader
Learn the basics of how to get a job as a proofreader including freelance and remote proofreading jobs as well as the average proofreader salary.
Read article »