Director of Marketing Jobs in Pennsylvania
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
Channel Marketing Manager, U.S. Medical Distribution
- Harrisburg, PA
- 1 day ago
- Harrisburg, PA
- 1 day ago
. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Develop partnerships with broader...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Title:Sales & Marketing Director - University Press Mana Description:Sales & Marketing Director - University Press Manager Penn State University Press seeks an innovative and results-driven Sales...
Content Development : Oversee the production of high-quality marketing content, such as white papers, case studies, videos, eBooks, blog posts, and webinars, that resonate with engineering firms....
Remote WorkThe team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job....
Senior Product Marketing Manager, Academia & Government
- Philadelphia, PA
- 13 days ago
- Philadelphia, PA
- 13 days ago
Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive...
What success looks like in this role: As Vertical Industry Marketing Manager, you will be responsible for all Unisys marketing efforts targeting our four (4) Tier 1 vertical markets --- financial...
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview As the Marketing Manager...
Overview Trinseo is a different kind of global materials company - at the intersection of people, technology, and customers. We are a world leader in the production of plastics and latex binders....
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Sales Enablement Content Development: Create high-quality technical content, including white papers, solution briefs, presentations, demos, and competitive analyses, tailored for sales and partner enablement...
Content Development Oversee content creation, including press releases, blogs, white papers, and infographics. Event Management Plan and execute conferences, webinars, and prospecting events....
Remote WorkContent development: Oversee content development, editing and approvals, including press releases, blogs, white papers, articles and infographics....
Manager - Marketing Intellectual Property & Technology
- Philadelphia, PA
- 30+ days ago
- Philadelphia, PA
- 30+ days ago
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Be visionary Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace...
Demographic Data for Pennsylvania
Moving to Pennsylvania? Find some basic demographic data about Pennsylvania below.
Director of Marketing Online Courses and Training Opportunities
Title Synonyms
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Salary for Director of Marketing Jobs in Pennsylvania
Highest Education Level
Director of Marketings in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Customer Relationship Management
- Market Planning
- Employee Development
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Brand Strategy
- Event Marketing
- Marketing Management
- Segmentation
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Relationship Marketing
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Partner Marketing
- Healthcare Marketing
- Customer Insight
- Journalism
- White Papers
- Content Marketing
- Content Strategy
- Brand Identity
- Speech Writing
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Copywriting
- Marketing Strategies
- Strategic Marketing
- Search Engine Optimization
- Email Marketing
- Google Analytics
- Content Development
- Digital Marketing
- Media
- Business to Business Sales
- Public Relations
- Strategy Development
- Analytical Skills
- Writing Skills
- Presentation
- Events
- Reporting
- Collaboration
- Budgets
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Research Skills
- Leadership
- Communication Skills
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