Director of Marketing Jobs in Michigan
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, the segment GM, the marketing digital team and enterprise technology teams as well...
Overview The Zondervan Books team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. Join a big-five publisher and...
This role reports to the Director of Marketing and collaborates closely with the Digital Marketing Manager, Go-To-Market Manager, and Sales team....
Channel Marketing Manager, U.S. Medical Distribution
- Lansing, MI
- 13 days ago
- Lansing, MI
- 13 days ago
. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Develop partnerships with broader...
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Job Title: Senior Marketing Manager Work Team: US Marketing Longevity Requirement: 2 years Position Summary: This Senior Marketing Manager position is responsible for brand management and...
Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. Our Culture Culture is meaningful to us. It's in the way...
The Director of Marketing will oversee the development and execution of comprehensive marketing strategies to enhance Wolverine Building Groups brand awareness, foster customer and community engagement...
Associate Director, Marketing and Communications (Law School)
- Detroit, MI
- 30+ days ago
- Detroit, MI
- 30+ days ago
Associate Director, Marketing and Communications (Law School) Wayne State University is searching for an experienced Associate Director, Marketing and Communications (Law School) at its Detroit campus...
Product Marketing Manager, Corporates Tax & Trade
- Ann Arbor, MI
- 30+ days ago
- Ann Arbor, MI
- 30+ days ago
Content Creation:Create engaging and informative content, including blog posts, webinars, case studies, and white papers....
EDB Senior Regional Marketing Manager in Lansing , Michigan A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for...
Remote WorkAssociate Integrated Marketing Manager CPA.com (CPA2biz.com) Dexter, MI Job Details Full-time Estimated: $61.6K - $79K a year 4 hours ago Qualifications CPA Social media management Salesforce...
Overview Presbyterian Villages of Michigan, a premier senior living services non-profit organization, has a great opportunity to join our team at The Village of East Harbor as the Sales &...
Public Affairs and Marketing - Director of Communications
- Holland, MI
- 60+ days ago
- Holland, MI
- 60+ days ago
Public Affairs and Marketing - Director of Communications Classification Title: Administrative Full Time (.75-1.0 FTE) Benefits Eligibility: Benefits Eligibility Department: Public Affairs &...
Demographic Data for Michigan
Moving to Michigan? Find some basic demographic data about Michigan below.
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Salary for Director of Marketing Jobs in Michigan
Highest Education Level
Director of Marketings in Michigan offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Customer Relationship Management
- Market Planning
- Lead Generation
- Market Research
- Product Marketing
- Brand Management
- Integrated Marketing
- Search Engine Marketing
- Demand Generation
- Brand Strategy
- Event Marketing
- Segmentation
- Marketing Automation
- Revenue Growth
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Relationship Marketing
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Partner Marketing
- Healthcare Marketing
- Journalism
- White Papers
- Content Marketing
- Content Strategy
- Marketing Communications
- Blogging
- Media Relations
- Marketing Campaigns
- Marketing Strategies
- Strategic Marketing
- Search Engine Optimization
- Email Marketing
- Google Analytics
- Content Development
- Digital Marketing
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Microsoft PowerPoint
- Budgets
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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