Director of Marketing Jobs in Sacramento, CA
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
Key Responsibilities Partner with cybersecurity subject matter experts (SMEs) to write and produce original, high-value content in various formats, including blog posts, white papers, research reports...
Remote Workand messaging by delivering presentations in webinars, events and educational sessions with internal and external audiences Content Development: Produce high-quality content such as blogs, webinars, white-papers...
Digital Marketing Manager (Marketing Technology)
- Sacramento, CA
- 2 days ago
- Sacramento, CA
- 2 days ago
Wolters Kluwer Digital Marketing Manager (Marketing Technology) in Sacramento , California LOCATION: Remote -UT OVERVIEW You will focus on technology administration, optimization, and maintenance...
Manager, Marketing and Communications (Hybrid)
- Folsom, CA (19 miles from Sacramento, CA)
- 6 days ago
- Folsom, CA (19 miles from Sacramento, CA)
- 6 days ago
Company DescriptionThe California Independent System Operator (ISO) manages the flow of electricity across the high-voltage, long-distance power lines that make up 80 percent of California's power...
Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers....
=30 HRS WEEKLY) Pay Range: $ 110 - $ 125/HR Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not...
Product Marketing Manager - Retail Pro
- Folsom, CA (19 miles from Sacramento, CA)
- 29 days ago
- Folsom, CA (19 miles from Sacramento, CA)
- 29 days ago
Create high-impact materials for potential customers, including presentations, case studies, and white papers Develop new content for the development partner program, channel programs, and upcoming...
Work Shift: Day Pay Type: Salary Hourly Rate (if applicable): N/A Targeted Base Salary Range (if applicable): $92,800.00 - $120,400.00 JOB OVERVIEW: Provides tactical and strategic guidance on...
FranklinCovey Ecommerce Marketing Manager in Sacramento , California We enable greatness in people and organizations everywhere. FranklinCovey (NYSE: FC) is the workplace of choice for Achievers...
Remote WorkPublic Sector Field Marketing Manager (Remote)
- Sacramento, CA
- 30+ days ago
- Sacramento, CA
- 30+ days ago
SANS Institute Public Sector Field Marketing Manager (Remote) in Sacramento , California About SANS SANS Institute (SANS) launched in 1989 as a cooperative for information security thought...
Remote WorkJob Overview The Director of Marketing & Communications directs all strategic marketing and communications initiatives tied to the Shriners Children's strategic plan....
Demographic Data for Sacramento, CA
Moving to Sacramento, CA? Find some basic demographic data about Sacramento, CA below.
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Title Synonyms
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Salary for Director of Marketing Jobs in Sacramento, CA
Highest Education Level
Director of Marketings in Sacramento, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Segmentation
- Customer Acquisition
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Marketing Operations
- Partner Marketing
- Account-Based Marketing
- Journalism
- Content Marketing
- White Papers
- Content Strategy
- Speech Writing
- Blogging
- Content Management
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Marketing Strategies
- Search Engine Optimization
- Social Media Management
- Strategic Marketing
- Google Analytics
- Email Marketing
- Content Development
- Digital Marketing
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Writing Skills
- Customer Relations
- Presentation
- Events
- Collaboration
- Budgets
- Reporting
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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