Marketing Content Strategist

General Description of Position:

Laurel Springs School is seeking a strategic and creative Content Strategist to elevate our brand through compelling storytelling and data-driven marketing initiatives. This role is responsible for developing and executing content strategies across multiple channels, including email campaigns, paid advertisements, blogs, the website, and marketing collateral. The ideal candidate will have a deep understanding of market trends, competitor positioning, and audience needs to craft engaging and effective messaging that drives enrollment and brand awareness.

Job Duties:

Duties include, but are not limited to:

• Develop and execute a content strategy that supports email campaigns, paid advertisements, web content, and marketing collateral to attract and engage prospective families.
• Amplify student/family stories and highlight the unique experiences of the Laurel Springs Community. Craft compelling, creative storytelling ensuring content is engaging and shareable across various platforms.
• Research competitors and market trends to refine key differentiators and position Laurel Springs effectively.
• Work closely with internal departments to understand program offerings and translate them into marketing strategies that resonate with prospective families.
• Analyze content performance metrics and adjust strategy accordingly to maximize engagement and conversions.
• Develop press releases and work with media outlets to generate coverage and increase brand visibility.
• Create a roadmap to shift content marketing from the traditional formats, positioning Laurel Springs as a thought leader through creative initiatives such as podcasts, panel events, and other innovative content formats.
• Maintain brand consistency across all written and visual content, ensuring alignment with brand voice and messaging.
• Stay current with content marketing trends, digital marketing best practices, and emerging media formats, especially as it relates to private school and online education industries.
• Utilize tools such as Google Analytics, Canva, and Bitly to measure content effectiveness and inform future strategies.
• Demonstrate working knowledge of Search Engine Optimization (SEO) and how to maximize Laurel Springs website indexing and ranking.
• Demonstrate understanding of UTM parameters, including how to create, implement, and leverage them for tracking campaign performance, measuring traffic sources, and optimizing marketing strategies.
• Generate and integrate relevant content that aligns with audience interests and drives engagement.
• Participate collaboratively and professionally in school-wide meetings, events, communications and activities, both online and in person, with some required evening virtual events.
• Engage in ongoing professional development (internal and external), practice self-assessment, and strive for continuous improvement.
• Maintain confidentiality regarding students, families, and staff as well as LSS management and operations.
• Perform other duties as assigned.

Education/Credentials:

• Bachelor's degree or higher in Journalism, Marketing, Communications, Advertising, Public Relations, or a related field.
• 5+ years of experience in content strategy, storytelling, and digital marketing.
• Proficiency in SEO best practices and content optimization strongly preferred.
• Basic graphic design skills and experience using Canva, Adobe Creative Cloud or other design tools strongly preferred.

Essential Skills:

• Exceptional writing, editing, and proofreading skills, with the ability to craft compelling narratives for various audiences and platforms.
• Experience developing and optimizing email, SMS, and paid ad campaigns.
• Knowledge of market research and competitor analysis to inform strategic decision-making.
• Ability to analyze marketing data and adjust strategies based on performance insights.
• Experience in public relations, including writing press releases and securing media coverage.
• Excellent interpersonal and collaboration skills, with the ability to work across departments and with external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Passion for education and an interest in innovative content marketing strategies.
• Strong analytical, interpretive, evaluative, and constructive thinking, and organizational skills.
• Access to dependable and high-quality internet and a quiet work space that allows the individual to be fully present and available as needed during typical work hours.

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Individuals may perform other duties as assigned, including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.