Product Marketing Manager

Job Description:

We are seeking a dynamic and versatile Full Stack Product Marketing Manager to join our growing marketing team. This role is ideal for an innovative marketer who thrives in a fast-paced environment and is comfortable managing a range of newly emergent, digital and traditional marketing activities. In this role, you will collaborate with cross-functional teams to develop, execute, and analyze integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth.

Key Responsibilities:

• Campaign Strategy & Execution:

• Develop and execute multi-channel marketing campaigns across digital (social media, email, SEO/SEM, content marketing) and traditional platforms.

• Collaborate with design, content, and product teams to create compelling campaign materials that resonate with target audiences.

• Digital Marketing Management:

• Manage and optimize online advertising initiatives, including PPC, social media ads, and affiliate marketing programs.

• Oversee website updates, landing pages, and user experience improvements to maximize conversion rates.

• Content Creation & Management:

• Create and curate engaging content for blogs, newsletters, social media, and other channels.

• Implement content calendars and ensure consistent brand messaging across all platforms.

• Data Analysis & Reporting:

• Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and CRM systems.

• Generate regular performance reports and actionable insights to inform future marketing strategies.

• Project Coordination:

• Work collaboratively with internal teams and external vendors to ensure timely delivery of marketing initiatives.

• Manage project timelines, budgets, and deliverables, ensuring alignment with overall marketing goals.

• Market Research & Trend Analysis:

• Stay current on industry trends, competitor activities, and emerging marketing technologies.

• Conduct market research to identify new opportunities and optimize existing marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 5+ years of experience in a marketing role with exposure to both digital and traditional marketing channels.

• Prior experience in healthcare space

• Proficiency with marketing tools such as Google Analytics, SEMrush, HubSpot, or equivalent platforms.

• Strong written and verbal communication skills.

• Ability to analyze data and translate insights into actionable strategies.

• Creative thinker with excellent organizational and project management abilities.

• Familiarity with basic design tools (e.g., Adobe Creative Suite, Canva) is a plus.

• Experience with A/B testing, SEO best practices, and CRM systems is highly desirable.

• Experience with marketing automation platforms

• Ability to work in a fast paced environment and juggle multiple projects