Marketing and Content Specialist

Job Title: Marketing Brand and Content Specialist

Job Summary:
We are seeking a creative and strategic Marketing Brand and Content Specialist to lead the development, strengthening, and execution of our clients brand identity and content strategy. This role requires a customer-centric mindset and a strong understanding of market trends to enhance brand positioning and drive engagement. The ideal candidate will have experience in brand management, content creation, and collaboration with cross-functional teams to ensure consistent messaging and brand alignment across all channels.

Brand Building:

• Lead efforts to develop, strengthen, and elevate the company's brand identity, value proposition, and recognition in alignment with corporate guidelines.
• Create and enforce brand messaging guidelines and manage the use of trademarks.
• Partner with product managers to establish product-line branding, messaging guidelines, and content strategy.
• Review marketing materials to ensure alignment with key brand elements and consistency in messaging.
• Identify market trends and customer needs to enhance brand presence and content effectiveness.

Content Development:

• Develop engaging, consistent content and sales tools in collaboration with product managers and specialists.
• Create content including but not limited to press releases, product launch packages, landing pages, email campaigns, marketing toolkits, ad promotions, and sales and clinical materials.
• Manage relationships with agencies and designers to develop collateral supporting marketing initiatives.
• Oversee the creation of new images and videos with photographers and videographers for product launches.

Process Management:

• Develop and manage an annual content plan for product launches, supporting the go-to-market strategy.
• Schedule meetings, maintain timelines, and manage expectations for content creation and approval.
• Oversee the content review process, ensuring efficiency in approval timelines and improving the workflow for content developers.

• Bachelors degree in marketing, communications, or a related discipline.
• Masters degree/MBA in Business, Marketing, or a related field preferred.
• 5+ years of experience in the medical device industry or relevant field.
• 3+ years of experience in a marketing role.
• Experience in brand development and media, particularly in the medical device industry, is preferred.
• Proficiency in design and layout is a plus.
• Strong organizational, communication, and project management skills.
• Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.