Content Marketing Manager

Why Join Us?

At Tobii Dynavox, we empower people with disabilities to do what they once did or never thought possible. We call this mission Power to Be You. Our assistive communication technology helps our customers express themselves, connect with the world, and pursue independence, whether through everyday activities like ordering food or extraordinary feats like running a company. Working at Tobii Dynavox, youll become part of a team that spans the globe, with offices in the US, Sweden, France, the UK, China, and beyond.

To learn more about what we make possible, meet some of our customers or take a look at some of our solutions.

What you'll do:

As the Content Marketing Manager, you will lead the development and execution of content strategies that drive engagement and support the broader marketing objectives. You will oversee content planning, creation, and optimization, ensuring that content is timely, relevant, and aligned with both the MarCom strategy and audience needs. The ideal candidate is creative, data-driven, and a strategic thinker, skilled in managing cross-functional teams and driving impactful content across multiple channels.

As an Content Marketing Manager, you will be responsible for:

• Lead the Content Marketing Strategy and quarterly Content Planning :
  Develop and manage quarterly content plans that support overall objectives and drive key results, ensuring a variety of content types that is delivered on time, is relevant, and engages target audiences.

• Stakeholder Management:
  Collaborate and align with key internal and external stakeholders to ensure content reflects business priorities, meets stakeholder needs, and maintains brand consistency.

• Identify & Address Content Gaps:
  Conduct content audits to identify gaps in existing content and initiate the creation of new materials to fill these needs and enhance the overall offering across various content formats.
• Ensure Content Quality & Consistency:
  Maintain high standards for content quality, ensuring accuracy as well as consistency in tone, style, and messaging across all platforms (omni-channel approach). Ensure adherence to brand guidelines and best practices.

• Coordinate & Optimize Workflow:
  Manage key content management documents, such as strategies, plans, briefs, and calendars, ensuring they are used effectively throughout the workflow. Oversee content progress using project management tools, maintain efficient workflows to meet delivery deadlines, and ensure localizations are integrated into the workflow as needed

• Digital Asset Management Strategy & Governance: Responsibility for the digital asset management (DAM) system. Collaborate with key stakeholders to maintain governance practices, ensuring consistency, q uality, and compliance across all assets.
• Drive Innovation & Stay Informed:
  Continuously explore industry trends, content marketing best practices, and competitor approaches to introduce fresh, creative ideas that keep content strategies engaging and impactful.

What you'll bring:

• Bachelors degree in marketing, communications, or a related field.
• 5+ years of experience in content marketing, with a proven track record in developing and managing content strategies across multiple channels.
• Experience in conducting content audits, identifying content gaps, and producing diverse content types.
• Strong project management skills, with the ability to manage multiple content initiatives and resources simultaneously.
• Excellent written and verbal communication skills, with a keen eye for detail and a commitment to high-quality content.
• Experience with content management systems (CMS) and Digital Asset management systems (DAM).
• Data-driven mindset with experience analyzing content performance and adjusting strategies accordingly.
• This role may require occasional travel (up to 10%).

At Tobii Dynavox, our mission guides what we do, and our values guide us in how we do it. Across the organization, we are committed to being Collaborative, Considerate, Curious and Courageous. We build a trusting environment where every team member prioritizes our customers with empathy and insight. Bold ideas and learning lead to impactful solutions. Driven by curiosity, we continuously challenge the status quo to create meaningful, customer-focused solutions for our customers.

At Tobii Dynavox, we believe in empowering individuals including our employees - to reach their full potential. Heres what makes us unique:

• Purpose-Driven Work: Join a company that transforms lives by giving a voice to those with communication challenges. Every day, your work makes a meaningful and concrete impact.
• Yes, and... Flexibility: Build a rewarding career AND enjoy time with loved ones. We offer flexible work options so you dont have to choose between personal and professional goals.
• Growth and Development: Whether youre advancing your skills or growing your career, we invest in your future with training, learning opportunities, and internal growth paths.
• Inclusive and Supportive Culture: Work in a collaborative, caring environment where diversity and individuality are valued. Youll feel connected to both your team and our global community.
• A Global Leader with Heart: Be part of an innovative, forward-thinking company that combines experience and cutting-edge solutions with a mission to change lives.