Content Marketing Director

At U.S. Bank, were on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more oftenthats what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel atall from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goalsno matter what they need. From transaction processing to customer service, to driving innovation and launching new products, were building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

The Content Marketing Director role, reporting to the Head of Content and Communications will develop compelling content strategies to enable customer, prospect, and partner engagement. This will include writing, publishing, and helping to promote content across various channels ensuring brand consistency and product value messaging to specific audiences. This role will help to establish processes, define best practices, and drive engagement across multiple channels, working closely with leadership and stakeholders to a ensure a compelling and cohesive brand voice that resonates with key audiences.

• Create a comprehensive content strategy aligned with payment product features, target audience needs, and marketing objectives.
• Articulate complex payment functionalities and benefits to customers through compelling content, addressing potential concerns and highlighting unique selling points.
• Stay updated on payment industry trends, regulations, and competitor activity to incorporate relevant insights into content strategies.
• Partner with sales and marketing teams to develop targeted content that supports lead generation, customer acquisition, and retention efforts related to payment solutions.
• Manage our partner newsletter program which includes article writing and editorial board leadership to ensure consistent messaging, valuable insights and action-driven content.
• Create various content types including articles, whitepapers, and case studies.
• Analyze content performance metrics to refine strategy and improve engagement.
• Contribute to team content calendars and editorial processes.
• Manage contract writers and external designers and agencies.
• Ensure content is actionable and measurable to drive efficiency and value.
• Position company voice to align with brand.
• Ensure content is audience=centric and driven by market insights, voice of sales and voice of customer.

Qualifications:

• 8+ years of experience in content marketing with a focus on B2B, fintech or payments.
• Strong storytelling and messaging skills with the ability to translate complex payment and solutions to clear compelling narratives.
• Strong understanding of the payments industry, including different payment methods, processing procedures, and regulatory landscape.
• Ability to collaborate cross-functionally with marketing, sales, and product teams.
• Maintain high ethical standards; gain the confidence and trust of others through honesty, integrity and authenticity with a risk and controls mindset.
• Team player. Results- and service-oriented with a passion for creativity and innovation.

Skillset attributes:

• Excellent writing and editing skills with the ability to create clear, concise, and engaging content.
• Proven experience in content marketing strategy development and execution.
• Ability to collaborate effectively with cross-functional teams.
• Experience in managing newsletters and editorial input.
• Ability to adapt quickly to changing priorities and create new and better ways for the organization to be successful.
• Independently handles multiple projects and meets critical deadlines in a fast-paced, high-pressure environment.
• A strategic thinker with the ability to communicate effectively verbally, visually and in writing.
• Skilled at subject line writing, headline writing, editing and knows AP Style.

If theres anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants .

Benefits:

Our approach to benefits and total rewards considers our team members whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the companys status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00 - $144,430.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.